The Fashion Engineer was created in January 2012 and has grown to become one of the largest fashion, beauty, and lifestyle websites in Nigeria. Sayedero Enytan started as a personal style blogger and by 2015 she added other writers who cover menwear, celebrities, and events. Her dedication and adeptness to scope out trends and bring them to her readers in an interesting way, makes her an informative source of fashion, beauty, and style.